Normally 3M has been the reflective material used in sneakers, but DDCLAB and New Balance have teamed up on the 420 model and they are using a special Schoeller-Reflex material made up of microscopic pieces of glass beads.
The result is a very highly reflective material that is visible up to 100 meters (328 feet) away and also offers strong protection against scuffs, water and the elements. Props to DDCLAB and its founders Savania Davies-Keiller and Robert Crivello who have maintained a penchant for finding new technological advanced fabrics. These shoes will be available in the next week or so exclusively at DDCLAB and Barney’s. Via Nice Kicks.
Tags: ddclab, New Balance, reflective shoes, shoes, sneakers
I’ve seen the shoes at the DDCLAB newest store at SOHO (Mercer) last Monday and I loved it. I like simple two tone colors shoes. I want to get this one but the problem is I’m all the way here in tDot (Canada)… I was told that there will be only 30 made…
look like regular old new balances to me