Air

Taking a different stance does not ensure success.  As for example, take a look on the various collections from Nike.  Do they launch a new brand every day?  No, they don’t.  Rather, they redesign their earlier collections in a new manner most of the time.  Still they always achieve success, and the reason is the quality innovation they make in shoe designing. Achievement of success is always a hard-earned one, but it is harder to maintain the success. If you are to maintain your standard, you are not required to recreate everything all the time. Rather, a bit of modifications on the existing product can give a complete new makeover to your product, and that is what Nike has been practicing over the decades.

Their Nike Air Escape ACG – Anthracite – Daring Red collection is nothing but a new look of the earlier Air Max versions, and this time Escape has combined with them to redesign the traditional Air max shoes. The color contrast is the eye candy one and the fluorescent orange on the heel tabs and on the side-panels are well organized within the charcoal black environment.  Unlike the original Air Max collections, the windowing on the sole is closed here.  The midsole have a bit of Zigzag patterned design, and the glittering designs on this midsole resemble their earlier 3M collections.  It is often said, “Champions do not do different things, and they do things differently”. This is very much true for Nike, in the lights of this Nike Air Escape ACG – Anthracite – Daring Red collection.

Color combination is the primary criterion for the shoe designing purpose, as far as the innovations are concerned.  In the designing of the modern day sneakers, shoe manufacturers tend to experiment with the various color combinations to give rise to a new class of coloways.  By doing so, they are trying their hands in those combinations, and this new format was thought to be as the mismatched ones, if you consider the older colorways for shoes.  However, the vintage shoe appeal has not lost its place at all to these new colorways, and once you pay a look on the Nike Air CB34 Black/Court Purple-Total Orange, you will find the authenticity of this statement.

Here, in this collection, Nike has maintained the signature structure and finish of the old sneakers, and they for that, they have chosen the most basic color black with the glimpses of other colors scattered on the surface.However, they have done a bit of modification, and for that, they have chosen synthetic type leather as the material of this shoe.  The upper Swede part fully compliments with the leather finish.  Nike has chosen Air Max yet again for this version, and you will find the Air unit, colored in orange, is very well contrasted with this all black appearance of this shoe. Besides Black and orange, you will get the occasional appearances of white and purple on the side panels, outsoles, heels etc.  As for example, the logo of Nike appears in purple on the heels.