The first selections for the BBC/Ice Cream Fall 2008 collection hit stores today. Their mid-cut sneaker comes in two colorway – red/white and black/white, while their canvas deck shoes come in similar red and black makeups.

All the footwear features a “Diamonds & Dollars” print allover the upper. In addition to the shoes, BBC/Ice Cream is featuring a range of luggage, duffle bags and backpacks in red, black and military green. Leaders and other retailers have all the items in stock right now. Via High Snobiety.

BBC/Ice Cream recently released their new denim fabric Diamonds and Dollar shoe. These shoes look like a cross between a boat shoe and a classic canvas sneaker. These shoes feature the signature BBC/Ice Cream Diamonds and Dollars print repeated allover.

The white laces and outsole are a nice contrast against the denim blue. You can find a few pairs on the BBC/Ice Cream website or at one of their retailers for $250. You can also get them online at Sold Out for $284.34.

You can also grab an Olive version at BBC/Ice Cream. These shoes are cool, but you have to really love them to be willing to shell out this kind of cash.