We have just pushed past the symbolic middle of the summer last week with Fourth of July celebrations. Atex Productions is celebrating the brave men and women who patrol America’s beaches with a pair of custom Nike Air Force Ones. These sneakers are dubbed the Lifeguards and bring together familiar images from the typical beach.

The toe boxes and Nike swooshes on the Lifeguards are painted blue to symbolize the vast waters patrolled by lifeguards. Atex added red crosses underneath the ocean blue swooshes to get the attention of swimmers, surfers and sand castle builders. There is a cool graphic on the heel that shows the lifeguard’s role as guardian over coastal waters.

Atex Productions has a MySpace page linked here where sneaker fans can check out custom projects as well as new music.

SOurce of image: here

As the 2008 Beijing Olympics approaches, Nike will release yet more Olympic-inspired sneakers to capitalize on the opportunity. The Nike Beijing Summer Olympics 2008 Mascot Pack pays tribute to the Fuwa, mascots of the Beijing Olympics. The pack comes in five different designs representing “Bei Bei” the blue fish, “Jing Jing” the black panda, “Huan Huan” the red Olympic flame, “Ying Ying” the yellow Tibetian antelope and “Ni Ni” the green swallow. Their names, when pronounced out loud, means “Beijing welcomes you.”

The pack includes the Vandals Lows, Dunk Lows, Blazer Lows, and Cortez 07. They are already available for advanced order at Kix-Files in Grade School sizes.